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Product Information

Glad you asked! Icon are absorbent pee-proof underwear that completely replace pantyliners for light bladder leaks. They’re designed to be worn all day, and each pair holds up to 6 teaspoons. The lining is leak-proof, moisture-wicking, anti-microbial and anti-odor, so you stay dry and smelling fresh even after a little leak.

Our extended coverage can hold up to 6 tsp. And stay tuned for an increased absorbency option coming in late August!

Good question! The extended gusset simply means there's an additional 2 inches of absorbent material up front.

Icon’s breathable yet leak-proof protection is a true thing of beauty. In addition to silky-smooth fibers that some speculate are woven from the mane of a unicorn (we can neither confirm nor deny), Icon is also made from the following fabrics:

We wear our own underwear every day, so our team is intimately committed to ensuring they’re totally safe. Icon uses patented medical grade, EPA-approved materials, and the antimicrobial and anti-odor treatments we build into the fabric of the underwear are non-migratory (meaning nothing gets absorbed into your body) and do not leach out into the environment.
Our technology is also Oeko Tex 100 certified. This global textile standard is issued by the International Association for Research and Testing in the Field of Textile Ecology (Oeko-Tex) with headquarters in Zurich, Switzerland. It currently includes 15 neutral test and research institutes in Europe and Japan. Sooooo, yeah, go ahead and wear ‘em as often as you’d like!

The lining of our underwear is antimicrobial, which karate chops bacteria and odor. Plus, our fast-wicking and fast drying fabrics start working in the presence of moisture, so you stay dry and clean all day.

Icon provides similar coverage as a light to moderate absorbancy pantyliner (depending on the brand), but without any of the bulky shifting plastic or landfill waste. For more on Icon vs. Pantyliners, check out this side-by-side comparison.

Au contraire, mon ami! Icon looks and feels like a normal pair of underwear. No bulky pad or embarrassing bulge.

Don't fret, Icon has an anti-odor treatment that naturally neutralizes smells.

Just machine wash them in cold water and tumble dry low, or hang dry. But please don't use bleach or fabric softener and avoid ironing your Icon. (Not that you look like a woman who irons her underwear.)

Icon and THINX are both fabulous, absorbent underwear, but that’s about where their similarities end. Each line was engineered specifically for their type of fluid (THINX for blood and Icon for pee) so they have different fabrics, technologies, and construction.
Icon’s inner lining is fast-wicking and fast drying to keep you feeling dry even after a little leak. Icon also features bonded (aka heat sealed) leg holes for an additional leak-proof barrier. And Icon also has an anti-odor treatment in addition to the antimicrobial layer found in THINX.

We're glad you asked! We're designing the best possible reusable product, that includes sourcing the highest quality fabrics and not cutting any corners on construction. Those factors set the price that we have to charge to stay in business, but we do try to lessen that as much as possible with Panty Pack discounts (up to 20% off) and $10 off referral codes.
Even though pantyliners seem cheaper, those suckers add up over time. Check out how Icon costs compare to pantyliners over the course of a year.

A Panty Pack, aka bundle discount, is your opportunity to get more bang for your buck. Buy 4-6 undies and get 10% off, 7-9 undies and get 15% off, and 10 or more pairs and get 20% off. MAJOR UNDIE DRAWER TAKEOVER!

We have a handy sizing chart on our product pages and you can also find it here.

Because of the advanced fabrics we use to bring the Icon pee-proof magic to life, we're unable to make a 100% cotton option. You're certainly welcome to try a pair and see how your body responds, but if you know for certain your body can only handle cotton underwear, we recommend sticking to that.

Since Icon has a natural stretch to it, we don't have special sizing for pregnant women. We do recommend that expectant moms opt for the bikini cut since it is low-cut and will sit comfortably below that beautiful belly.

Yes! Our sassy little panty elves are always cooking up new styles, colors and products. If there's a style we don't offer that you'd like to see in the future, send us a note:

We accept payment through Visa, Mastercard, American Express, and Discover credit and debit, as well as PayPal. All of our prices are in US Dollars!

Orders & Shipping

We know that peeing is believing, so you can try your first pair of Icon for 30 days. If you don't love them, or just need a different size, contact us for a complimentary exchange or return. Simply visit our Exchange & Returns Center. *Note: This does not apply to any items marked FINAL SALE in the website and/or cart.

Yes, of course! We offer international shipping so women around the world can laugh, sneeze and dance with reckless abandon.

Unfortunately not, that'd be a big commitment for our little company. Our prices don't include these fees (they vary depending on where you are), so any import taxes, duties, brokerage fees, and VATs are collected by the local shipping company upon delivery. If you get your package and decide you don't want to pay those fees, we won't be able to refund you. Sorry!

No problem! As long as you are within the first 30 days of receiving your Icon, you can process an exchange or return by visiting our Exchange and Returns Center. *Note: This does not apply to any items marked FINAL SALE in your cart.

Once you've placed your order, our team will have already started processing it (we’re fast)! So we’re be unable to make any changes. Once you receive your order, you can visit our Exchange and Returns Center within 30 days if you need to swap anything out.

Unfortunately, once you've placed your order, our warehouse team will have already started processing it. So we would be unable to make any changes. Once you receive your order, you can visit our Exchange and Returns Center within 30 days if you need to swap anything out.

Once you’ve received your shipping email you can check the status of your order anytime. Here’s how: click on 'My Account' and simply place your order number into the ‘Track my order’ box.

Not yet, but we’re working on it! For now, we recommend purchasing a gift card, which can be emailed to your friend/lover/neighbor/dog directly!

Don't worry if you've forgotten your password! Simply click this link and follow the instructions. Please don't hesitate to contact us ( if you continue to experience problems.

Mission & Giveback

An obstetric fistula is a hole between the vagina and rectum or bladder that is caused by prolonged obstructed labor, leaving a woman incontinent of urine or feces or both. You may have never heard of this problem because it is no longer common in the industrialized world, thanks to widespread availability of proper obstetric care and access to emergency C-sections, which can prevent fistula from occurring. However, one million women in low resource countries are suffering unnecessarily because they did not have access to timely help when they needed it most. The Foundation's mission is to help treat as many of these women as possible.

Learn more about the important work they do on their website:

The Fistula Foundation currently supports treatment in over 30 countries throughout sub-Saharan Africa and Southeast Asia (visit their website for a full list). Currently, our Icon giveback is funding life-changing surgeries for women in Madagascar.

Through our partnership with the Fistula Foundation, every pair of Icon sold helps fund the treatment and recovery for women suffering from fistula. In 2016 we fully funded a Fistula project in Madagascar that provided 71 women with life-changing surgeries. This year, we’re funding another project in Madagascar, and our goal is to double the amount of surgeries we provide.

The Company

Of course! Especially if you plan on sending homemade cookies. Our office is at 601 w. 26th St. #325-2, New York, NY 10001. You can also email us:

We love to hear from you! Please reach out to Mel, our Events lead at

Correct! After launching THINX we heard from so many women asking us for a better solution for their light bladder leaks, so we got right to work developing Icon.

It's true. We think the term "TMI" is dead. To prove it, our team members have shared our own leaky situations, pubic hair preferences, and bathroom blunders.