No Shame in Our Game

Icon is all about celebrating our strength as women, while chuckling at the ways our beautiful, imperfect, sexy, hilarious, resilient, leaky bodies can go rogue.

Anxiety is the worst, so we design better products that free you up to be your most unapologetic self. Just think of us as the wind beneath your wings (and by wings we mean crotch).

For us, it’s equally important to help our sisters around the world with some of the all-too-common issues they face, like Fistula. 1,000,000 women suffer from fistula, but fewer than 20,000 are treated each year.

Through the Fistula Foundation, every pair of Icon sold helps fund life-changing surgeries for women in developing countries.

Curious about the women, men, and dogs behind our pee-proof underwear? Hi, here we are!

See some familiar faces? We’re also the team behind THINX Period-Proof Underwear.



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