written by Bridget Collins

You Do You

Why You Should Please Yourself on Valentine's Day ❤️

If you happen to be single, that doesn’t mean you have to miss out on all the pleasures 😏  of Valentine’s Day.  Even though our culture focuses on celebrating marriage and romantic relationships, the longest and most important relationship in life is the one with yourself, so you might as well take a YOLO approach to your time spent solo, and treat yourself with a kind touch (See where I am going with this?).

According to a 2009 survey from Indiana University, which collected data from over 5,000 Americans on sexual health and behavior, women across all ages report lower rates of masturbation than men.  It’s not totally clear why that is, but one theory is that up until recently, masturbation for women has been considered taboo, or even unhealthy, whereas masturbation for men is considered a normal, necessary function of everyday life.



However, this is one inequality that us ladies are able to change and have a ton of fun while doing it.  There is no reason women should feel weird or uncomfortable about a little solo shuffle.  Masturbation allows you to take your pleasure into your own hands (literally) and can be really empowering, especially considering how women are socially conditioned to put other people comforts and needs before their own. 

It’s also worth noting for *extremely Beyoncé voice* all the single ladies bummed out about spending V day solo, only a tiny percentage of women can orgasm from penetrative sex alone.  The rest of us need some form of clitoris stimulation, which is easy and fun to explore on your own. Besides being a more erotic way to spend a cold winter evening then binge-watching Netflix, self-pleasure can also provide great health benefits.

Orgasms have an analgesic effect, which increases pain tolerance, and also releases serotonin which can help you fall asleep faster and sleep deeper. On top of that, masturbation also increases blood flow to your lady parts, which can help prevent narrowing of the vagina that causes painful intercourse in post-menopausal ladies. Also...did you know that orgasms are amazing for you pelvic floor health and can even reduce leakage? True story.

Masturbation is a 🖐🏼  handy 🖐🏼  activity that can be done all on your own, but it can be fun, and dare I say, stimulating, to add in some extra help. So we’ve compiled a list of some goodies to treat yourself with this Valentine’s Day (because the modern version of Prince Charming is Amazon Prime arriving at your doorstep with a sparkly new vibrator).


Lubrication is great if you need a little extra wetness, and this one from Babeland is vegan, cruelty-free, glycerin-free, paraben-free, and has aloe and hibiscus which is soothing for your most sensitive area. 

Forrest Gump once said life is like a box of chocolates because you never know what you’re going to get.  But for Valentine’s Day, why not skip the chocolates and uncertainty and guarantee yourself an orgasm with this heart shaped vibrator.

This pelvic floor strengthening system gives you the perfect balance of exercise and erotic pleasure.  The device senses when you have done a kegel properly and rewards you with clitoral stimulation.  Check out our full review of the kGoal here. 

If you are looking to treat yourself to some ambience, why not go full romance novel and deck out your pleasure pad with some mood lighting and erotic aroma-therapy.  These candles come in beautiful vessels, are made from soy so they won’t release harmful toxins into the air, and as a bonus are made by a female-fronted company invested in community impact and social good.


If you are looking for more in-depth information, you could also treat yourself to omgYES, a video series that goes *deep* into research behind female pleasure and gives tips and techniques for heightened sexual experiences.

Sexy lingerie doesn't have to be for someone else. It can help get you in the mood to know you have a sexy secret all day ~ especially ~ if that sexy-secret is also pee-proof.  That's where Icon comes in (sorry, in the spirit of this piece, we couldn't resist showing ourselves a little self-love 🌹).  Our thong style has a lace detail for all those special dates with yourself.  

~*Do you feel like there is a stigma against female masturbation?  If so, what are your suggestions for getting yourself in the mood? Let us know in the comments.  And if you happen to be spending V day with a partner, check out our oral sex guide for leakers*~

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