Rose is back!
In 4 styles, Bikini, Hiphugger, Hi-waist, and French cut.
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Say Hello to our Saver Sets! 👋
You’ll get 2-3 pairs in our popular styles & colors (with a guaranteed discount!). Choose a Set that’s right for you.
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Meet Midnight.
Our luxe, limited-edition hue, brightening up the dark winter months.
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Pee-proof underwear
Keeps you dry and odor-free for light and moderate leaks.
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1 in 3 women leak.
But 3 in 3 should be talking about it. Check out our latest brand campaign that explains (y).
Show me (y)
Icon vs. pantyliners
Better for your body. Better for your wallet. Better for your mother (nature).
See the difference
Refinery 29
“Mission Accomplished”
Bustle
“All pee-related worries melt away forever.”
Nylon
“You'll be dry all day.”
The Daily Dot
“Peeing yourself: Hey, it happens.”
Yup, it happens to 1 in 3 women, from spring chickens to silver foxes.
fast-wicking
Each pair holds up to 8 teaspoons and keeps you dry all day.
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super thin
Looks and feels like a regular pair of underwear.
anti-odor
No smell shall dwell with our antimicrobial technology.
reusable
Wear them all day, throw 'em in the wash, and repeat.
peeing is believing
Take Icon for a dry run. If your love isn't undie-niable within 30 days, we'll refund you. Easy pee-sy!
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pick from 5 styles and 4 colors
Icon wicks away moisture and absorbs up to 8 teaspoons of liquid.
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purchase with purpose
With your support, we’re creating a more equitable future through advocacy, education, and access.
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Meet The Iconic
Written for women who know no bounds. From op-eds and interviews, to wellness and pelvic health expertise, every issue brings visibility to how we really live.
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Ready to ditch the pantyliners?
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