Meet Midnight.
Our luxe, limited-edition hue, brightening up the dark winter months.
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Last minute gift? Easy pee-sy.
Snag an Icon e-gift card for a lady in your life. ✨🎁!
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Icon is in NYC!
We're popping up at 199 Lafayette Street in Soho.
Come say hi!
Spice, Spice, Baby
Snag 3 pairs of Spice (1 Bikini, 1 Hiphugger, 1 Hi-waist) for over 30% off!
Shop spice 3-pack
pee-proof underwear
Keeps you dry and odor-free for light and moderate leaks.
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1 in 3 women leak.
But 3 in 3 should be talking about it. Check out our latest brand campaign that explains (y).
Show me (y)
You asked, and we said Oui!
Meet our haute-est style yet, French cut.
French me
icon vs. pantyliners
Better for your body. Better for your wallet. Better for your mother (nature).
See the difference
Refinery 29
“Mission Accomplished”
“All pee-related worries melt away forever.”
“You'll be dry all day.”
The Daily Dot
“Peeing yourself: Hey, it happens.”
Yup, it happens to 1 in 3 women, from spring chickens to silver foxes.
Each pair holds up to 8 teaspoons and keeps you dry all day.
Learn More
super thin
Looks and feels like a regular pair of underwear.
No smell shall dwell with our antimicrobial technology.
Wear them all day, throw 'em in the wash, and repeat.
peeing is believing
Take Icon for a dry run. If your love isn't undie-niable within 30 days, we'll refund you. Easy pee-sy!
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5 styles, 5 colors,
2 absorbencies
Available in light (6tsp.) & moderate (8tsp.)
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purchase with purpose
Our life-changing undies fund life-changing fistula surgeries.
What is fistula?